THE RESEARCH OF THE RELATION FOR MERCHANDISE DISPLAY AND SALES
碩士 === 國立臺北大學 === 企業管理學系 === 91 === The quality of point-of-purchase displays and merchandising strategies are key factors for the success of selling consumer non-durable products through retail outlets. There is increasing competition among manufacturers of consumer goods for competition of shelf s...
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| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/em74qd |