The Influences of Advertising Appeals Upon Advertising Effect

碩士 === 國立臺北大學 === 企業管理學系 === 91 === Since the Taiwan automobile market are restricted by the local geography and density of population, small and medium size of vehicles are always the most popular one in the market. Unlike a broad country, United States, comfortable vans with large capacities are t...

Full description

Bibliographic Details
Main Authors: FANG-YEN , WU, 吳芳彥
Other Authors: Ing - San, Hwang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/37413366060430497701