APPLICATION ON INTEGRATED MARKETING COMMUNICATION MODEL
碩士 === 國立臺北大學 === 企業管理學系 === 91 === Since Professor Don E Schultz initiated the concept of integrated marketing communication, it earned a lot of discussion and application. In Taiwan, recreation vehicles are getting more market share because of the change of life style. Automobile companies use mor...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/14575839668195236801 |