Case Study of Implementing Integrated Marketing Communications in Radio Station
碩士 === 國立臺北大學 === 企業管理學系 === 91 === Our study is focused on understanding the latest status of radio stations in our country and how to face the impact of global digitalization by analyzing radio station industry. We also hoped to understand our chosen radio station that how they apply integrated ma...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/23012184396092142570 |