THE STUDY OF TACTICAL LAUNCH DECISIONS- A CASE STUDY OF SELF-MEDICATED PHARMACEUTICAL PRODUCTS
碩士 === 國立臺北大學 === 企業管理學系 === 91 === A launch plan can include strategic launch decisions (such as relative innovativeness, mass versus niche targeting, and lead versus follow) as well as tactical launch decisions (including the types of communication and distribution activities, pricing, branding an...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/88584206247708813672 |