Applying Two-factor Theory to Customer Satisfactoin- A Case of Retailing Store
碩士 === 國立臺北大學 === 企業管理學系 === 91 === The goal of this study was hoping that we could understand which of the quality factors were basic(which we called it hygiene factors) and which factors were satisfiers which we would give the management some suggestions of marketing strategy by discussing the dif...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49097027962654871201 |