Exploring factors of how e-mail advertisement influences an enterprise’s reputation
碩士 === 國立臺北大學 === 企業管理學系 === 91 === ABSTRACT Internet is the new advertisement medium for its rapid growth. In the mean time, there is an important issue for e-mail advertisement-enterprise can use e-mail in the customer databank to find target customer and Internet Service Provider (IS...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/44991413790623413067 |