An Study of Cosmetic Brand Operation-An Empirical Analysis of Six Cosmetic Brand
碩士 === 國立臺北大學 === 合作經濟學系 === 91 === With the increase of competition in marketing, brand management is increasingly demanded by enterprises. Once the brand is properly managed, obvious brand extension effect is obtained. Proper brand management costs much lower than creating a new brand and results...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/66055701430414590455 |