A study of the marketing strategy for tourism oriented county-an example of I-LAN County

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 91 === The objective of this research is to discuss the marketing strategy of tour business in I-Lin country. To find out the most optimal idea and strategy by analyzing existed tour resource and the trend in the future. We also consider the influence of highway. T...

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Bibliographic Details
Main Authors: LIN MING-CHANG, 林明昌
Other Authors: KO YUNG-CHIA
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/18524911567748516680