A study of the marketing strategy for tourism oriented county-an example of I-LAN County

• Main Authors: LIN MING-CHANG, 林明昌
• Other Authors: KO YUNG-CHIA
• Format: Others
• Language: zh-TW
• Published: 2003
• Online Access: http://ndltd.ncl.edu.tw/handle/18524911567748516680

碩士 === 國立臺北大學 === 企業管理學系碩士在職專班 === 91 === The objective of this research is to discuss the marketing strategy of tour business in I-Lin country. To find out the most optimal idea and strategy by analyzing existed tour resource and the trend in the future. We also consider the influence of highway. To gather data in terms of specialist interview. To propose an alternative after academic analyzing that to develop existed touring spots and develop new ones. Finally, to propose our conclusion. I- Lan is the country that pay most attention to tourism business of all countries in Taiwan. The research want to evaluate strategy of I-Lan tourism business in the view of management and provide some meaningful suggestions. First, the research find out suitable dimensions in terms of integrating theses related to strategy of tourism business. Second, to provide theory base for tourism business strategy in terms of analyzing internal strength and weakness, external opportunity and threat. Conclusion of the research is that we should existing strategy of individual sightseeing spot for block and systematic planning strategy. Furthermore, it’s important to match sightseeing characteristic of I-Lan with local entertainment facilities.