The Effect of Time , Product Involvement and Asymmetric Message Framing on Price Bundling
碩士 === 國立臺灣大學 === 商學研究所 === 91 === Today, price bundling is becoming popular marketing strategy. Many manufacturers and retailers often offer single unit of multiple products or multiple units of the same product for one bundled price. For many enterprises, price bundling will help them to make cons...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00045241690621600010 |