The Effects of Complementary Type and Repetition on Advertising Alliances
碩士 === 國立臺灣大學 === 商學研究所 === 91 === THESIS ABSTRACT In today’s marketplace, joint promotion is a common marketing practice. Many companies make profits through joint promotion or advertising alliances, because they can get brand familiarity and advertising effects more efficient...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/49257504473430817217 |