The optimal product line design under individual marketing
碩士 === 國立臺灣大學 === 商學研究所 === 91 === In this paper, we analyze how the targetability of a firm influences its optimal product line design and price strategies. The firm can choose either individual marketing (conducted by itself in a direct channel or by an independent retailer in an indire...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/94219250730902458410 |