消費者對於產品屬性漏失值推論行為之研究
博士 === 國立臺灣大學 === 商學研究所 === 91 === The purpose of this research is design to clarify how consumers use available information to form inferences about missing product attributes. Past research has stressed two types of information which consumers use to infer about the missing attributes. Johnson and...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/97745627507903028089 |