從消費者觀點分析企業運動贊助效果
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === Abstract Corporate sponsorship, not only a philanthropic behavior but a marketing communications vehicle, has been increasingly popular for past 10 years. A considerable amount of research has shown that that two of the most common reasons why fir...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13661271811879895035 |