THE INFLUENCE OF CAUSE-RELATED MARKETING ON E-COMMERCE ON CUSTOMER’S PERCEIVED RISK AND NPO IMAGE
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === The World Wide Web, not just for the use to gather information, it has became a new business environment, but due to the uncertainty of trading on the web（e.g., waiting time, quality of product, delivering safety and safety of financial information etc.）, consum...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07697750500205293257 |