A Study on the Airlines’ Channel Strategies in the Taiwan Market
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === The formulation of channel strategies has long been a critical issue in the area of marketing research. However, empirical investigation with useful insight is very limited. With discount carriers rising to cannibalize the market share of their count...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/35966154968969685159 |