A Study on the Airlines’ Channel Strategies in the Taiwan Market
碩士 === 國立臺灣大學 === 國際企業學研究所 === 91 === The formulation of channel strategies has long been a critical issue in the area of marketing research. However, empirical investigation with useful insight is very limited. With discount carriers rising to cannibalize the market share of their count...
Main Authors: | , |
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Other Authors: | |
Format: | Others |
Language: | zh-TW |
Published: |
2003
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Online Access: | http://ndltd.ncl.edu.tw/handle/35966154968969685159 |