The Effect of Personal Value and Attitude System on Brand Choice of Habitual Behavior ─ Empirical Study of Chinese Southwest Area Underwear Consumption
博士 === 國立臺灣科技大學 === 企業管理系 === 91 === After having experienced the continually prosperous in economy, the Chinese market becomes the target market for global firms who own famous brand. Research regards to consumer’s brand choice behavior in this country will contribute to the brand management for gl...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/46981226053440056538 |