The Influence of Category of New Attributes, Degree of Novelty, and Extrinsic Cues on Consumers’Purchase Intention and Associative Paths: An Empirical Study of 11-12-Year-Old Children
碩士 === 國立臺灣科技大學 === 企業管理系 === 91 === Many technological innovations introduce attributes that are novel or even completely unknown to a large number of consumers, such as function of a camera into a cellphone, or satellite navigation system into a car, etc. Past research suggests that the addition o...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/00085895631959096745 |