A Study on Impact of Sports Brand Spokespersons'' Source Credibility on Consumer''s Intention to Purchase
碩士 === 國立臺灣科技大學 === 管理研究所 === 91 === Abstract According to Ohanian’s (1991) research paper, celebrity endorser’s source credibility, contains three dimensions: attractiveness, trustworthiness, and expertise, has positive impact to consumers’ purchase intent. This research proved that the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2002
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| Online Access: | http://ndltd.ncl.edu.tw/handle/34491433077439266955 |