A Study on Impact of Sports Brand Spokespersons'' Source Credibility on Consumer''s Intention to Purchase
碩士 === 國立臺灣科技大學 === 管理研究所 === 91 === Abstract According to Ohanian’s (1991) research paper, celebrity endorser’s source credibility, contains three dimensions: attractiveness, trustworthiness, and expertise, has positive impact to consumers’ purchase intent. This research proved that the...
Main Authors: | Shumei Meggie Tsai, 蔡淑妹 |
---|---|
Other Authors: | Pin Luarn |
Format: | Others |
Language: | zh-TW |
Published: |
2002
|
Online Access: | http://ndltd.ncl.edu.tw/handle/34491433077439266955 |
Similar Items
-
The Effects of Co-brand Fit and the Credibility of Spokesperson on Consumer Purchase Intention
by: Chang, Chi-Chun, et al.
Published: (2014) -
The Study on the Impact of the Credibility of Spokesperson and Facebook page on Consumers' Purchase Intention of Sports Shoes
by: Hu, Ting-Yu, et al.
Published: (2014) -
The Study of the Credibility of Badminton Brand Spokesperson on Consumer Purchase Intention: A Case of YONEX Brand
by: ZI-XIN LIM, et al.
Published: (2016) -
The Impacts of Spokesperson of Sport Brand and Promotion on Purchase Intention
by: Mei-Hsun Su, et al.
Published: (2008) -
The relationships between the credibility of badminton brand spokespersons, brand image, and attitudes towards consumer purchase intention.
by: Prof. Chih-Wei Lin, et al.
Published: (2019-08-01)