The Competitive Strategy of Health Care Business-A Case Study of massager

碩士 === 國立臺灣科技大學 === 管理研究所 === 91 === Abstract The purpose of this paper is to study the competitive strategy of the health care and massager products in a case study approach. A life-cycle theory integrated with the Five Forces Model and the SWOT analysis are applied to analyze the healt...

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Bibliographic Details
Main Authors: Yann-Yu Chen, 陳彥羽
Other Authors: Day-Yang Liu
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/22552913080963673800