The Competitive Strategy of Health Care Business-A Case Study of massager
碩士 === 國立臺灣科技大學 === 管理研究所 === 91 === Abstract The purpose of this paper is to study the competitive strategy of the health care and massager products in a case study approach. A life-cycle theory integrated with the Five Forces Model and the SWOT analysis are applied to analyze the healt...
Main Authors: | Yann-Yu Chen, 陳彥羽 |
---|---|
Other Authors: | Day-Yang Liu |
Format: | Others |
Language: | zh-TW |
Published: |
2003
|
Online Access: | http://ndltd.ncl.edu.tw/handle/22552913080963673800 |
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