The relationship between the degree of information exposure and consumer brand loyalty
碩士 === 中國文化大學 === 國際企業管理研究所 === 99 === Facing the variety of consumer’s demand nowadays, firms develop market in different segments. Firms operate market by using different ways as well as different types of information exposure. However, what are consumers’ response to the exposure of information?...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15508918811444669069 |