The Research of the Relationship between Life Style and Brand Equity of Luxury Goods
碩士 === 中國文化大學 === 國際企業管理研究所 === 91 === Almost everyone live in the brand world. The brand equity is viewed as a very important concept in the academic circles and practical circles. Due to the successful and famous brand, marketing staff can acquire competitive advantages. The luxury goods cost abou...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80583280103712274020 |