The Relationship Research of the Degree of Involvement, Service Recovery, and Consumer''s Satisfaction: A Study of Online Game

碩士 === 中國文化大學 === 國際企業管理研究所 === 91 === ABSTRACT Customer satisfaction is the most important measurement for a business. Also used a service provider in the service market area. However, service failures cannot be avoided completely. As a service failure happens, if service provider can ad...

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Bibliographic Details
Main Authors: Kuo Tzu Shien, 郭子賢
Other Authors: Yang Tai-Ning
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/43799818722127874931