The Influence of Advertising Appeal and Advertising Media Type on the Advertising Effect
碩士 === 中國文化大學 === 國際企業管理研究所 === 91 === During the past, the preference of this type of research has always been focused on the effect of the single television or internet advertising. Only a few studies were done on the advertising appeal and the advertising media type on the advertising. Thus, this...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/65540837852622618114 |