Performance Evaluation of Strategic Alliances among Travel Agencies:From Resources-Based View
碩士 === 中國文化大學 === 觀光事業研究所 === 91 === The purpose of the study is to investigate the performance of strategic alliance among travel agencies from resource-based view. Travel agencies are intermediaries; they must be having the cooperative relationships with airlines, hotels, destination, and other tr...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/42894735689731313938 |