Attractive messages in Group Package Tour advertising: Research in Newspaper
碩士 === 中國文化大學 === 觀光事業研究所 === 91 === In many Asian countries and areas the group package tour is one of the main modes of outbound travel. In respect to the GPT advertising, in practice, most of the travel agencies utilize the newspaper to promote their GPT products.But, what types of message are at...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/30492524139947337948 |