Cross-Culture Reseach of Advertising Creative Strategies : A Comparison between Taiwanese and Japanese Award-Winning Ads
碩士 === 中國文化大學 === 新聞研究所碩士在職專班 === 91 === Literature suggests that culture determines advertising content and that advertising itself serves to reflect culture. The purpose of this research is comparing creative strategies of Taiwanese and Japanese award-winning ads in an effort to explore the simila...
| Main Authors: | , |
|---|---|
| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
|
| Online Access: | http://ndltd.ncl.edu.tw/handle/10800852002229549776 |