The Impact of Consumers’ Presence on Product Attitude and Perceived Risk in Computer-Mediated Environment
碩士 === 靜宜大學 === 企業管理研究所 === 91 === Internet is a newly information mass communication medium beyond tranditional media. But internet e-commerce couldn’t provide consumers an environment to experience product directly, especially the experience product. When consumers face this kind of product, they...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/yp2u3c |