The Study of Customer Orientation and Corporate Image on Internal Marketing and Relationship Quality —The Case of Bank in Taipei Metropolitan Area
碩士 === 實踐大學 === 企業管理研究所 === 91 === The vision of superior customer-based service is the key to success of all the corporations in the 21st century. Since Taiwan joined the WTO in the end of 2001, many foreign corporations move into the market as domestic corporations move out, this increases the com...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/38583150260394596528 |