The Study of Life Insurance Marketing Channels and Effect in Taiwan
碩士 === 實踐大學 === 企業管理研究所 === 91 === The huge variation of the financial environment has an unpredictable influence on the market of life insurance. Therefore, it brings a significant change to the strategy of marketing as well. The traditional way of marketing─personnel marketing─ already can not mee...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/40179196831161602835 |