A Study of the Linking between Paid Membership Relationship Marketing and Customer Loyalty
碩士 === 東吳大學 === 企業管理學系 === 91 === Membership activity is one of the most common marketing methods. Its major objective is to establish and maintain a long-term customer relationship. This study has taken body fitting club as an example, to explore the linking between paid membership relationship mar...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84742649596230115451 |