The effects of Service Design on the Perceptions of Service Convenience
碩士 === 東吳大學 === 企業管理學系 === 91 === The subject of service convenience is important in service economies, yet little is known about this topic. Berry, Seiders, and Grewal (2002) developed a conceptual model of service convenience, and suggested how firms can improve consumers’ perception of service c...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/07945606043338904103 |