Influence of Parental Communication Patterns on Children''s Brand Attitudes: the role of Gender Composition and Socialization Stages as Moderators
碩士 === 東吳大學 === 企業管理學系 === 91 === This study examined whether and to what degree parental communication patterns affects the parental brand attitudes on children’s brand attitudes. The results indicated that mothers with concept-oriented communication pattern and fathers with socio-oriented communic...
| Main Authors: | , |
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| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/31325542261156039178 |