The Impact of Product Information Comparison and Trade-in depth on Consumers’Replacement Purchase Intentions
碩士 === 東吳大學 === 國際貿易學系 === 91 === Among the various promotion methods, “Trade-ins” is one of the few promotion types involving the consumer’s old product. Moreover, “Trade-ins” sales promotion strategy is one kind of forehand planning purchase behavior. The consumer will collect some information abo...
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| Format: | Others |
| Language: | zh-TW |
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2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/06600870576596946435 |