Effects of the Environmental Attributes of Chinese Chain Restaurant and Western Chain Restaurant on Consumers

碩士 === 世新大學 === 觀光學研究所(含碩專班) === 91 === At present, the chain restaurants have more and more popular in Taiwan. Many proprietors of Chinese and western chain restaurants must devote to management of inner environment, and attract more consumers. This research surveyed effects of the inner environmen...

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Bibliographic Details
Main Authors: Jui-Ching Huang, 黃瑞菁
Other Authors: Shu-chun Huang
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/74926184468656779539