The Impact of Internet Marketing and Database Marketing on Business Value Creation
碩士 === 樹德科技大學 === 資訊管理研究所 === 91 === Today, intangible assets are believed more important for business operations than tangible assets. This trend also leads business to pay more attention to the importance of the accumulation of customer assets in order to improve their marketing performance. Busin...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/15626062948930302760 |