競爭策略與新產品發展流程之關聯性研究

碩士 === 東海大學 === 企業管理學系碩士班 === 91 === In new product development(NPD) process, the relationship of strategic factor and new product performance are significant. Because the involvements of NPD activities are different under strategic business units with different competitive strategies, it will affec...

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Bibliographic Details
Main Author: 李文斌
Other Authors: 張道釗
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/05670623640262368023