The Study of Price Promotion on Brand Evaluation and Purchase Intention-An Empirical Investigation of the PDP Industry
碩士 === 國立臺北科技大學 === 生產系統工程與管理研究所 === 91 === Price promotion is usually a short-term sell cause tool, it excites consumers or retailings to bring faster and more product or service.This research wants to understand price promotion and reference price affect brand evaluation and purchase intention, we...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/89958810958381800251 |