Application of Fuzzy Theory and Data Mining on Customer Relationship in Securities Industry
碩士 === 國立臺北科技大學 === 生產系統工程與管理研究所 === 91 === The cost of obtaining a new customer is higher than holding an old customer. Since customers are their most valuable assets, enterprises have to create competitive advantages by enhancing customer relationship management. Securities industry has complete c...
| Main Authors: | , |
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/69692151431498421435 |