A study on the Relationship between Market Orientation, New Product Strategy and the Degree of New Product Innovation
碩士 === 國立臺北科技大學 === 生產系統工程與管理研究所 === 91 === Today, new product development is a key for a company to survive. A company not only develops new product quickly but also satisfies customers and counteracts other competitors. It is important to effectively analyze the market information to make new prod...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/66406348172972203000 |