Effects of Manufacturer’s Perceptions of Upstream Market Orientation on Channel Relationships with Supplier
碩士 === 國立臺北科技大學 === 生產系統工程與管理研究所 === 91 === This study examine to the influence manufacturer’s upstream market orientation the on channel relationships; such as, trust, cooperative norms, commitment ,and satisfaction. In addition, we use a channel conceptualization of market orientation but we only...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | en_US |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/81372451021378376953 |