A Study of Customer Profitability Analysis for the Fixed Telecommunication Industry
碩士 === 國立臺北科技大學 === 商業自動化與管理研究所 === 91 === Relationship management has become an essential subject in marketing for many years. Companies now are extensively adopting customer relationship management ( CRM ). Also, to enable their marketing activities, customer profitability is increasing...
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| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/80424136061750698333 |