A Study on the Consumer''s Recognition of Product Identity : A Case of Automobile Styling
碩士 === 國立臺北科技大學 === 創新設計研究所 === 91 === “Product Identity” is the first and most important marketing tactic that creates a company’s image. Among the many consumer industries, the automobile industry is exceptionally influenced by product identity. Since almost all of the Taiwan auto makers have the...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/62551377036491511235 |