Exploring the Influences of Technology Readiness and Service Convenience on Using Technology-Based Service-by the Case of the 3rd Generation Mobile Telecommunication

碩士 === 淡江大學 === 企業管理學系 === 91 === Although the widespread applications of technology-based services have benefited consumers, in fact, consumers do not completely possess positive attitudes, and their frustration and disillusion are growing, when dealing with these kinds of services. Technology read...

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Bibliographic Details
Main Authors: Tsu-Gian Wang, 王子駿
Other Authors: Ti-Ching Pai
Format: Others
Language:zh-TW
Published: 2003
Online Access:http://ndltd.ncl.edu.tw/handle/21231884675648089212