A Study of Medical Customer Value and Medical Care Seeking Behavior
碩士 === 淡江大學 === 國際貿易學系 === 91 === Abstract : After the enforcement of National Health Insurance in March 1995, the Medical Care Market is becoming highly competitive. With more and more options, consumers in Taiwan are facing more choices when making decisions from a variety of medical se...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/84826760987936320192 |