The Study of Promotion, Brand Awareness, and Product knowledge on Consumer"s Perceived Value
碩士 === 淡江大學 === 國際貿易學系 === 91 === Recently, the businesses in Taiwan are over-competitive, and most of products are located in maturity stage of Product Life Cycle; therefore, many enterprises are expecting to increase sales and share of market by focusing on the promotion activities.As a matter of...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/13989137912997829338 |