Pursuing the Value-Conscious Effects on Consumer Sales Promotion
碩士 === 淡江大學 === 國際貿易學系 === 91 === The first purpose of this study is to explore the effects of the attitude of consumption on consumer psychographics. The second purpose of this paper is to research the effects of consumer psychographics on the different types of promotion. The samples are collected...
| Main Authors: | , |
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| Other Authors: | |
| Format: | Others |
| Language: | zh-TW |
| Published: |
2003
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| Online Access: | http://ndltd.ncl.edu.tw/handle/20611571861140650892 |